Client needs
is part of the City of San Fernando in San Fernando, California. The client was looking into rebranding, specifically a new logo for the department.
The design began with researching this small city and focusing on the shops in their downtown. The architecture and beautiful mountains inspired the logo design.
The challenge the client brought sketches with a thorough design thought out. I had to remove myself from the client's design and instead pick up on themes instead. This allowed me to work in my own way.
Sketch of local buildings
Initial sketch
Logo variations
Old logo
New Logo
