Client needs
Citizens of the World Charter Schools Los Angeles (CWC LA) is a collection of charter schools in Los Angeles.
The design began with the CWC gala branding and slowly we continued to develop the brand as a whole. I have worked on collateral, merchandise and apparel, large billboards, ads, and websites for all 5 schools plus the regional website.
The challenge continues to be keeping all schools part of the CWC brand but with their own identity as well. The work I continue to do is to better equip the schools with their own identity while maintaining true to the CWC LA brand.