Client needs
Aeonium Beauty is a woman-owned business that brings the nail salon to you. This was a brand new businesses and the client realized she needed branding to help promote her services further.
The design began with researching the client's love for succulents and the word "aeonium" which is the scientific name for this particular succulent plant.
The challenge with this design was staying away from the typical beauty and nail salon aesthetic. The client's unique style and guidance made this a successful project.
These small women-owned businesses projects always hold a special place and are particularly fun and rewarding.
Digital sketches
Logo variations
