
Citizens of the world charter schools
Overview
Citizens of the World Charter Schools (CWC LA) are a group of Charter Schools in the Los Angeles area. The focus is to create cohesive branding and update all collateral, the goal is to create a harmonious look to the schools’ branding . Marketing collateral includes branding of fundraising events, enrollment banners and one pagers, as well as graphics for flyers and social media. The confetti graphics were created out of the letters “CWC” as a celebratory energy to sprinkle throughout websites, collateral and social media.
I developed and created two new school websites for their recently opened schools, those can be found here:
cwceastvalley.org and cwcwestvalley.org
Scope
- Branding events
- Marketing collateral
- Large print banners
- WordPress Websites
- InDesign / Illustrator / Photoshop / WordPress / Divi




Icons

CWC Mindset Graphics

School Enrollment Banners


Website Graphics




Website design process




Website screenshots



Client Reviews
We started working with Lili almost 2 years ago and she has been instrumental in elevating our branded content and creating beautiful websites for our newest schools. She is incredibly collaborative and is able to incorporate critical feedback so that the final product conveys the right tone, messaging and design. It’s also worth noting that her ability to review and design documents in Spanish accelerates the process so that we ensure our work is as inclusive as possible.
“We started working with Lili almost 2 years ago and she has been instrumental in elevating our branded content and creating beautiful websites for our newest schools. She is incredibly collaborative and is able to incorporate critical feedback so that the final product conveys the right tone, messaging and design. It’s also worth noting that her ability to review and design documents in Spanish accelerates the process so that we ensure our work is as inclusive as possible. “
Kristen Gates